Associate Vice President, Product Marketing

You’re a passionate, dynamic product marketing leader who drives market and product leadership in B2B SaaS environments. Results-oriented and resourceful, you’re eager to understand and solve client needs, able to distill information into insights, articulate concepts, and align the organization to address them. You know how to capitalize on international markets and nurture markets at different levels of maturity. 

Our client, a high-growth tech company that supports social responsibility on a global scale, is looking for an Associate Vice President, Product Marketing. This individual will manage the product go-to-market plans, support commercial readiness, define sales plays, markets, and segments for the products, and collaborate on strategies and programs to achieve revenue and market growth. 

About the workplace 
This is a remote position, open to anyone based in Canada or the USA.  

About the role 

• Work closely with product and marketing teams to build and execute product marketing plans that achieve business goals related to the company’s products and solutions 
• Develop and execute product go-to-market strategies and launches, leading a collaborative GTM process to bring new solutions to market 
• Create new opportunities for monetization from products and services by building the right messaging, positioning, packaging, and pricing and working closely with internal teams to take these to market effectively 
• Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals 
• Ensure deep integration on GTM across various teams to align all steps in the process 
• Map positioning and messaging to a content strategy aligned to the sales process, driving higher conversion throughout the funnel 
• Provide market insight and support for communicating the value created via the product roadmap and vision 
• Speak with clients and sales team members to refine messaging, positioning, and enablement tools 
• Ensure the development of effective product- and solutions-related training materials for staff and clients 
• Lead a talented team of product marketers, fostering a culture of excellence, focus, and excitement around products 
• Improve operations by establishing clear objectives and key results aligned to business goals, tracking performance and deliverables to measure the team’s impact, priorities, and productivity 
• Understand the market through analysis, input from customer-facing teams, client segmentation, and competitive intelligence to generate insights about the target audience’s needs, priorities, and challenges 

About you 

• 10+ years of related product marketing and/or product management experience in B2B SaaS solutions 
• 5+ years of experience leading teams and working with stakeholders across the business 
• Experience working with enterprise SaaS programs 
• Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively 
• Proven experience working at the global level to capitalize on international markets and nurture markets at different levels of maturity 
• Demonstrated success leading a portfolio of product marketers in a high-growth environment 
• Proven success launching differentiated products, solutions, and services within B2B environments 
• Experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth 
• Experience with new product introductions by market and geography 
• Strong strategic planning, execution, and measurement skills 
• Great collaboration skills and the ability to influence cross-functionally with or without authority 
• Excellent communication skills across various audiences 
• Strong organizational skills, independent thinking, and flexibility 
• Analyst relations experience is an asset 

About Smart, Savvy + Associates   

Smart, Savvy + Associates is a specialized recruitment agency that's dedicated to helping companies find and hire marketing, communications, and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of recruiters have an in-depth understanding of these industries and work diligently to connect clients with best-in-class talent.