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Senior Marketing Specialist - 1 Year Contract

You’re an experienced retail marketer who thrives on managing multiple projects from strategy through to execution. Always conscious of overarching business priorities, you plan strategies by using a collaborative approach and accessing data and analytics. You’re experienced with integrated campaigns, and make sure your tactics reach your audience through multiple channels, including digital, website, print, radio, etc. A confident communicator, you are comfortable working with your team members, directing creative agencies, and presenting strategies and reports to senior management.

Smart, Savvy + Associates has partnered with our client, a large organization within the transportation industry, in their search for a Marketing Specialist for a one-year contract opportunity. This role reports to the Manager of Brand Marketing, and is responsible for planning and execution of commercial marketing programs. If you’re a strong communicator with excellent negotiation skills, interpersonal strengths, and marketing knowledge across digital and traditional channels, consider applying for this role today!

About the role:

The Marketing Specialist is responsible for commercial marketing programs and initiatives, including supporting the development of strategy, planning, and tactical execution for multiple divisions. Main areas of work include but are not limited to:

  • Develop strategic marketing initiatives through a consultative approach with internal business groups to ensure alignment with business priorities and create measurement tools
  • Create and execute tactical plans to support marketing strategies, with attention to all customer touch-points across traditional and digital channels as well as website
  • Develop strong relationships with vendors / agencies, and provide strategic direction as needed
  • Manage campaign spend and develop reports on ROI
  • Collaborate with internal and external team members on campaign planning and tactics
  • Track and report marketing campaign analytics

About you:

  • 5+ years’ experience in a marketing role including integrated campaign strategies, website content, market research, and events
  • Committed to excellent customer service and collaborating effectively with team members and external stakeholders and vendors
  • Persuasive written and verbal communication skills, confidently engages with and builds relationships with individuals at all levels of an organization
  • Exceptional organizational skills to manage and prioritize a diverse workload
  • Demonstrated experience using data analytics to track results and make recommendations
  • Strong project management skills with demonstrated ability to plan strategically
  • Innovative, self-starter with a focus on results; able to work with limited supervision

How you’ll #StandApart:

  • Post-secondary education in marketing or related area
  • Familiar with Chinese social media platforms and mobile payment market
  • Experience working in commercial marketing

About Smart, Savvy + Associates

Smart, Savvy + Associates are the experts in recruiting high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to fully understand the job requirements, cultural context and business objectives surrounding each hire.

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