Director of Marketing

Are you a dynamic, results-driven retail marketer with a passion for driving brand growth and a track record of crafting unforgettable messaging that lands with your perfect audience? Do you have multi-unit retail marketing experience, a knack for data-driven decision making and a purpose-fueled approach to developing marketing strategies? 
 

🏢 Big Box Outlet 
💰️ $140,000 - $150,000, plus eligibility for a performance-based bonus, extended health benefits, 3 weeks of vacation time, and more. 
📍 Full-time, in-person (Work from either the Abbotsford, BC headquarters or Walnut Grove satellite office in Langley. There is a possibility of some remote work.) 
 

About Big Box Outlet Store 

As a Canadian family-owned retailer, Big Box Outlet Store has been making everyday life more affordable since 1985. They’re experts at finding brand-name items through their reverse logistics and purchasing channels to sell quality products to customers at heavily discounted prices. With 21 locations across BC and Alberta, Big Box Outlet Store is poised for exciting growth across Western Canada and beyond. 

In this job, you will be responsible for... 

• Strategic planning and execution 
  • Develop and implement comprehensive marketing strategies tailored to the discount retail model, with a focus on in-store efforts, weekly flyers and digital campaigns. 
  • Lead the planning and execution of seasonal promotions, product launches and sales events to drive foot traffic, increase revenue and maximize customer loyalty. 
  • Analyze market trends, competitive activity and customer insights to identify opportunities for brand growth and improvement. 
• Team leadership and collaboration 
  • Lead and mentor a small team of marketing professionals, providing guidance, feedback and career development opportunities. 
  • Collaborate with cross-functional teams, including retail sales teams, merchandising and operations, to ensure marketing strategies align with business objectives and local market needs. 
• Brand management 
  • Ensure consistent brand messaging and positioning across all marketing channels (print, digital, email, social media, in-store). 
  • Maintain and strengthen brand identity, ensuring it resonates with existing customers and potential new audiences. 
  • Ensure consistent brand messaging and standards across all internal communications. 
• Customer acquisition and retention 
  • Develop and execute targeted campaigns to attract new customers, increase customer retention and drive repeat business. 
  • Oversee the operation of loyalty programs and personalized marketing initiatives to foster long-term relationships with shoppers. 
• Budget management and ROI analysis 
  • Manage the marketing budget efficiently, allocating resources to the most impactful campaigns and initiatives. 
  • Track, meausre and report on the effectiveness of marketing activities, ensuring that all campaigns meet KPIs and generate a positive return on investment (ROI). 
  • Continuously optimize strategies based on performance data and market feedback.  
• Weekly flyer 
  • Lead a team of graphic designers to produce and deploy a professional, engaging weekly flyer to drive traffic to locations. 
• Vendor relationships 
  • Develop and manage advertising vendor relationships. 
  • Regularly evaluate the effectiveness and efficiency of marketing vendors and optimize the mix of in-house and outsourced services. 
• Digital marketing and e-commerce integration 
  • Oversee the digital marketing strategy, including SEO, SEM, email marketing, social media and online advertising.  
  • Collaborate with e-commerce teams to integrate online and offline marketing efforts, driving both in-store and online sales. 
• Local marketing and community engagement 
  • Implement location-specific marketing campaigns, leveraging local insights to build relationships with communities and increase brand presence in each market. 
  • Develop and execute local event-based marketing promotions (e.g., key sales events, store openings, local opportunities). 
  • Establish partnerships with local businesses, influencers and media outlets to enhance brand awareness and drive foot traffic. 

You have...  

• 8+ years of marketing experience with 5+ years in a leadership role. Must have multi-unit retail marketing experience. 
• A bachelor’s degree in marketing, business administration or a related field. (MBA preferred.) 
• A proven track record of developing and executing successful marketing campaigns that drive customer acquisition and sales growth in a discount retail or similar industry. 
• Strong understanding of digital marketing strategies including SEO, SEM, email, social media and content marketing. 
• Excellent analytical skills with experience in budget management and performance reporting. 
• Exceptional leadership, communication and interpersonal skills with the ability to collaborate effectively across departments. 
• An ability to work in a fast-paced, deadline-driven environment, managing multiple priorities simultaneously. 
• Familiarity with retail-specific marketing tools. 
• Experience with e-commerce and omni-channel marketing strategies. 
• Knowledge of discount retail business models and the unique challenges and opportunities they present. 
• A strong creative mindset with the ability to adapt strategies to evolving market trends. 
• Strong leadership skills and ability to develop and manage a high-performing team. 
• Experience with customer loyalty programs and CRM tools. 

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.