Content Marketing Specialist

Are you a data-driven, passionate content marketer with a solid knowledge base of digital and traditional tactics and an eye on emerging trends and opportunities? 

We’re pleased to partner with Destination Greater Victoria in their search for a Content Marketing Specialist. The right person for the role brings a passion for delivering written and visual content that connects with people across digital platforms (blog, social media, e-newsletter). This individual is a publisher, analyzer and optimizer with a strong collaborative spirit. 

About Destination Greater Victoria 

Destination Greater Victoria (DGV) is a Biosphere-certified and climate-positive-accredited destination marketing organization that has helped Greater Victoria grow to become one of the world’s most popular destinations, contributing $2.3 billion to the local economy each year. 

DGV inspires the world to experience Greater Victoria’s natural beauty, attractions, accommodations, Indigenous culture, culinary offerings, vibrant arts scene and welcoming hospitality, while providing governments, member businesses, travellers, meeting organizers, sports organizers, and other tourism stakeholders with a wide array of services and programs.  

As the Content Marketing Specialist, you will... 

• Work with the VP, Marketing Communications, to develop and activate multi-channel marketing plans for Destination Greater Victoria. Channels include social media, blogs and articles, and email marketing. 
• Act as content leader for the consumer-facing channels, developing and maintaining a comprehensive content calendar. 
• Optimize email newsletter content for mobile devices, nailing timing and frequency, organizing segmentation and personalization strategy, and crafting compelling email copy ensuring emails are being delivered, opened and content clicked. 
• Curate and create daily content with strong writing skills, photography, videography and editing with high-performing content that inspires and engages consumers. 
• Integrate content with sales and marketing activities across the organization. 
• Motivate members to partake in content sharing to create a powerful, collaborative engine to extend our destination’s reach and visibility. 
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search, user experience and performance against key metrics. 
• Ensure best practices in grammar, messaging, writing and style with an adherence to Canada Press Style and Destination Greater Victoria brand guidelines. 
• Work with the VP, Marketing Communications mapping out a consumer content strategy that supports and extends marketing and sales initiatives, both short and long-term, determining which methods work for the brand and why. 
• Conduct ongoing testing and measurement to gauge content effectiveness, gather and analyze data, and make recommendations based on those results. 
• Stay on top of marketing trends, bringing new ideas, tactics, and strategies to the organization regularly. 
• Work with the Simpleview CRM and HubSpot, the inbound marketing system, as well as social media dashboard platforms to maximize integration. 

You have:  

• 2+ years’ experience in an integrated marketing or content marketing role. 
• A diploma or degree in communications, marketing, or related field. 
• Proven experience with the ability to develop and deepen content channels including Facebook, Pinterest, Instagram, blogs and e-newsletters. 
• Some knowledge of HTML and SEO. 
• Effective working skills of HubSpot (or similar) and MS Office. 
• Superb writing, content development and editing skills. 
• Excellent analytical skills and advanced understanding of Google Analytics, Meta Business Suite, etc. 
• A positive, solutions-focused attitude and are able to work effectively as part of a team. 
• Excellent communication skills, including presentation and public speaking skills. 
• Intuitive, approachable and open with an inherent drive for results and innovative solutions and approaches. 

Additional details 
💰️ $49,500 - $57,000, plus three weeks of vacation, a competitive benefits package, and more. 
📍 Full-time, hybrid (Work 3 days a week from the Victoria, BC office, plus some limited travel and evening/weekend work to capture content and assist with events) 
 

Interested in applying for this position? Polish up your resume and fill out an application on Smart Savvy's job board today!

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.   

At Smart, Savvy + Associates, we believe diverse teams drive stronger results.  

We’re committed to equitable, inclusive recruitment practices – both in how we work and in how we support our clients. We actively seek out talent from all backgrounds and encourage candidates from underrepresented groups to apply. 

If you require accommodation at any stage of the hiring process, we’re here to help – just let us know. 

Together with our clients, we aim to build workplaces where everyone can thrive.