Senior Marketing Manager

Are you a brand marketer who knows how to bring a national hospitality brand to life — consistently, creatively, and at scale? 

This is a chance to step into a Senior Marketing Manager role with a nationally recognized premium-casual restaurant group that’s built something truly distinctive — a place where food, drink, and culture intersect in a way that feels welcoming, energetic, and unapologetically human. 

As Senior Marketing Manager, you’ll be the steward of the brand across Canada. You’ll lead how it shows up — in restaurants, campaigns, partnerships, and guest experiences — ensuring consistency while continuing to evolve what the brand stands for as the business expands. 

This role is ideal for a marketer who loves being close to the work, thrives in fast-paced environments, and wants real influence over how a beloved consumer brand comes to life. 

As the Senior Marketing Manager you will... 

• Execute the brand strategy across all channels, ensuring a clear, consistent, and compelling presence nationwide 
• Lead integrated brand and marketing initiatives — from seasonal campaigns to long-term brand storytelling 
• Act as the brand guardian, ensuring tone, visuals, and messaging align across restaurant environments, digital, social, PR, and partnerships 
• Collaborate closely with internal teams and external partners to bring campaigns from concept through execution 
• Translate brand strategy into practical tools and guidelines that teams can actually use 
• Analyze performance and guest insights to refine messaging and optimize future initiatives 
• Support new initiatives and growth opportunities while protecting what makes the brand special 

You have... 

• 3-5 years of brand or marketing experience leading consumer-facing brands 
• Comfortable balancing strategy with execution — you can think big and get things done 
• Confident partnering cross-functionally and influencing without ego 
• Fluent in brand storytelling, campaign development, and integrated marketing 
• Organized, decisive, and energized by environments that move quickly 
• Someone who understands that great brands are built through experience, not just messaging 
• Experience in hospitality, food & beverage, retail, or lifestyle brands is a strong asset. 

Additional details: 

💰 $80,000–$90,000 base salary + performance bonus + extended health benefits and three weeks vacation 

📍 Full-time, in-office, Calgary, Alberta (downtown office) 

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.  

Every application is reviewed, and each interview is conducted by a Smart Savvy team member. When it comes to recruitment, our motto is: Only humans. No bots. 

Diverse teams drive stronger results. We’re committed to equitable, inclusive recruitment practices – both in how we work and in how we support our clients. We actively seek out talent from all backgrounds and encourage candidates from underrepresented groups to apply. 

If you require accommodation at any stage of the hiring process, we’re here to help – just let me know. 

Together with our clients, we build workplaces where everyone can thrive.