Content Marketing Specialist
We’re pleased to partner with Destination Greater Victoria in their search for a Content Marketing Specialist. The right person for the role brings a passion for delivering written and visual content that connects with people across digital platforms (blog, social media, e-newsletter). This individual is a publisher, analyzer and optimizer with a strong collaborative spirit.
About Destination Greater Victoria
Destination Greater Victoria (DGV) is a Biosphere-certified and climate-positive-accredited destination marketing organization that has helped Greater Victoria grow to become one of the world’s most popular destinations, contributing $2.3 billion to the local economy each year.
DGV inspires the world to experience Greater Victoria’s natural beauty, attractions, accommodations, Indigenous culture, culinary offerings, vibrant arts scene and welcoming hospitality, while providing governments, member businesses, travellers, meeting organizers, sports organizers, and other tourism stakeholders with a wide array of services and programs.
About the workplace
This is a hybrid role that requires working 3 days a week at the Victoria, BC office. It may require limited travel and an ability to work evenings and/or weekends to capture content or assist with events as needed.
About the role
- Work with the VP, Marketing Communications to develop and activate multi-channel marketing plans for Destination Greater Victoria. Channels include social media, blog content and articles, and email marketing.
- Act as content leader for the consumer-facing channels, developing and maintaining a comprehensive content calendar.
- Optimize email newsletter content for mobile devices, nailing timing and frequency, organizing segmentation and personalization strategy, and crafting compelling email copy ensuring emails are being delivered, opened and content clicked.
- Curate and create daily content with strong writing skills, photography, videography and editing with high-performing content that inspires and engages consumers.
- Integrate content with sales and marketing activities across the organization.
- Motivate members to partake in content sharing to create a powerful, collaborative engine to extend the destination’s reach and visibility.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search, user experience and performance against key metrics.
- Ensure best practices in grammar, messaging, writing and style with an adherence to Canada Press Style and Destination Greater Victoria brand guidelines.
- Work with the VP, Marketing Communications to map out a consumer content strategy that supports and extends marketing and sales initiatives, both short and long-term, determining which methods work for the brand and why.
- Conduct ongoing testing and measurement to gauge content effectiveness, gather and analyze data and make recommendations based on those results.
- Stay on top of marketing trends, bringing new ideas, tactics and strategies to the organization regularly.
- Work with the Simpleview CRM and HubSpot, the inbound marketing system, as well as social media dashboard platforms to maximize integration.
- Have a nimbly, timely and opportunistic approach with the ability to work across different business units to support the team.
The salary range for this role is $48,500 - $55,000 plus three weeks of vacation, a competitive benefits package, and more.
About you
- 2+ years’ experience in an integrated marketing or content marketing role.
- Diploma or degree in communications, marketing or a related field.
- Proven experience with an ability to develop and deepen content channels including Facebook, Pinterest, Instagram, blog and e-newsletters.
- Some knowledge of HTML and SEO.
- Effective working skills of HubSpot (or similar) and MS Office.
- Superb writing, content development and editing skills.
- Excellent analytical skills and advanced understanding of Google Analytics, Meta Business Suite, etc.
- Positive, solutions-focused attitude and able to work effectively as part of a team.
- Excellent communication skills, including presentation and public speaking skills.
- Intuitive, approachable and open with an inherent drive for results and innovative solutions and approaches.
- Contributes to a culture of high performance and mutual support, fostering collaboration across the organization.
About Smart, Savvy + Associates
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.