Smart, Savvy + Associates
Marketing Director
Marketing - Vancouver, BC, Canada - Full Time
You’re a skilled hospitality marketer who crafts impactful plans, enticing brands, and engaging programs. Highly collaborative, you build strong relationships to ensure marketing efforts are effective, aligned with brand standards and organizational goals. You’re a powerful communicator who blends strategy and story into creative, cohesive campaigns that capture attention and drive sales across all channels. As an empowering leader, you enjoy coaching your team to deliver impactful results.
Smart, Savvy + Associates is pleased to partner with our client, a world-class hospitality organization with multiple elegant locations, in their search for a Marketing Director. Reporting to the Vice President of Marketing and Communications, this role leads marketing and brand strategy and oversees day-to-day activities that increase brand awareness, sales and revenue.
About the workplace
This role requires working full-time from our client’s office in Vancouver, BC. Given the industry, this opportunity also entails occasionally working outside of regular 9-5 business hours and approximately 10% of travel. Relocation assistance is available for out-of-town candidates.
About the role
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.
Smart, Savvy + Associates is pleased to partner with our client, a world-class hospitality organization with multiple elegant locations, in their search for a Marketing Director. Reporting to the Vice President of Marketing and Communications, this role leads marketing and brand strategy and oversees day-to-day activities that increase brand awareness, sales and revenue.
About the workplace
This role requires working full-time from our client’s office in Vancouver, BC. Given the industry, this opportunity also entails occasionally working outside of regular 9-5 business hours and approximately 10% of travel. Relocation assistance is available for out-of-town candidates.
About the role
- Lead, mentor and develop a small marketing department.
- Create and implement annual marketing plans and campaigns at both individual restaurant and group levels.
- Collaborate closely with culinary experts and restaurant directors to coordinate marketing initiatives and foster synergy across all brands.
- Translate overarching brand strategies into actionable brand plans, positioning strategies, and go-to-market tactics.
- Assist in organizing and executing promotional events, both on and off-site.
- Leverage successful local marketing endeavors to inform broader brand-level initiatives.
- Develop and execute social media campaigns and engagement strategies.
- Oversee influencer outreach programs, scheduling visits and managing relationships.
- Identify and cultivate partnerships to diversify revenue streams.
- Stay up to date on emerging technologies, service providers, and industry trends to enhance our online, mobile, and interactive presence, thereby increasing revenue potential.
- Provide recommendations and adhere to established brand strategies to enhance visual and content development, meet performance targets, and streamline operations.
- Supervise social media platforms, websites, applications, email campaigns, and search marketing efforts for all restaurants.
- Monitor online reputation and generate social media performance reports.
The salary range for this role is $110,000 - $130,000 plus bonus, extended healthcare benefits, paid time off, and more.
About you- 8+ years of hospitality marketing experience
- 2+ years of team leadership experience
- Strong written, verbal, and interpersonal communication skills
- Passionate about hospitality, cuisine and quality service
- Interested in being part of a team that creates world-class unique dining experiences
- Demonstrated innovation with the ability to thrive in non-traditional work environments
- Resourceful problem-solver with a proactive mindset and the capacity to work autonomously
- Track record of delivering results and thriving in a fast-paced setting
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.
