Vice President, Digital Marketing + eCommerce

As the Vice President, Digital Marketing + eCommerce, you will...

• Develop and implement a unified customer growth strategy that integrates brand, marketing, retail, and e-commerce to grow total customers.
• Ensure the experience is customer-centric, brand-focused, consistent and engaging across all channels, both online and offline.
• Create and lead Rocky's digital strategy to drive customer growth, focusing on both new customer acquisition and long-term retention. This includes:
  • Developing a robust social strategy that fosters meaningful connections and authentic loyalty.
  • Ensuring seamless integration of the brand experience across digital platforms.
  • Enhancing customer engagement and loyalty by driving growth through targeted digital initiatives.
• Lead the overall brand strategy to ensure brand messaging, positioning, and identity resonate with target customers.
• Work with creative teams to drive brand consistency and innovation across all marketing and retail touchpoints.
• Oversee the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and loyalty. 
• Manage digital, social, traditional and other marketing channels to ensure maximum reach and impact.
• Oversee the e-commerce business, ensuring a seamless digital customer experience.
• Develop strategies to optimize online sales, improve conversion rates, and increase customer retention through personalized, data-driven digital experiences.
• Drive innovation in customer engagement, leveraging emerging trends in technology, personalization, and omnichannel strategies. 
• Explore new ways to reach and connect with customers in the evolving retail and digital landscape.

You have...  

• 10+ years of marketing leadership experience that involves overseeing a team within the retail and/or e-commerce space. 
• Bachelor's degree in marketing, e-commerce, sales and/or business. (MBA preferred.)
• Played a lead role in growing a brand from $28M to $50M+.
• A successful track record of digital retail experience, developing omnichannel experiences, customer journey mapping, and scaling small businesses within the e-commerce space. 
• Proven ability to scale small businesses at the right pace and in a profitable manner. 
• Expertise in digital brand, omnichannel marketing and ecommerce strategy. 
• Confident leadership acumen. Able to build healthy relationships and influence across teams without direct authority.
• Experience building, mentoring and managing high-performing teams across brand, marketing, retail, ecommerce and strategic partners functions. Can cultivate a collaborative and results-driven environment while ensuring the team has the necessary tools, training and resources to succeed.
• Strong communication, interpersonal and problem-solving skills. 
• A data-driven, strategic mindset with strong acumen for financials and analytics. 
• A driven, determined attitude and a willingness to jump in and get the work done as needed. 
• The ability to demonstrate exceptional composure and adaptability under pressure, maintaining a calm and focused demeanor while effectively navigating complex challenges and adeptly pivoting in response to changing information and evolving demands.
• Strong understanding of the future of retail.

Additional details:
📍 This role is 100% remote, and open to anyone legally able to work in Canada, offering the flexibility to work from anywhere within the country while staying connected to a collaborative, national team. 


Interested in applying for this role? Polish up your resume and fill out an application on this posting today!
 

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.