Digital Experience Manager

Maintaining and optimizing digital platforms is your expertise. CMS systems, digital analytics, AI tools, conversion rate optimization, SEO knowledge, UI/UX design – you observe, analyze and optimize every element to ensure your organization provides the best online experience possible. A talented project manager, you have successfully ushered in and integrated new websites, customer management systems, and other digital tools to create innovative customer experiences that stand apart. 

We’re pleased to partner with our client, Destination Vancouver, in their search for a Digital Experience Manager. This individual plays a key role in developing new digital platforms and enhancing existing ones to provide a top-notch trip planning experience. Establishing and monitoring metrics, managing the development of various digital projects, and identifying opportunities for improvement and ROI maximization are a few of the role’s key responsibilities. 

About Destination Vancouver 

Driven by the desire to transform communities and visitors through the power of travel, Destination Vancouver is the not-for-profit, member-led destination management organizations for the city of Vancouver, BC. Destination Vancouver works with more than 800 members and partners in Vancouver's tourism industry to develop compelling experiences and offerings for visitors and to promote the city in key Canadian, US and international markets. 

About the workplace 

This role has the possibility of moving to hybrid once the initial in-person training period at their Vancouver, BC office is complete.  

About the role 

• Manage the development of websites, digital tools and properties, including UI design and CMS use for updates and content management. 
• Analyze and report on digital performance (SEO, KPIs and other engagement metrics), providing executive-level reports on a regular basis. 
• Oversee ongoing conversion rate optimization (CRO) to improve website and digital property performance. 
• Lead, coordinate and oversee vendor relationships related to digital development projects to achieve desired results and meet project timelines. 
• Oversee SEO activities, complete performance audits, develop and carry out strategy to increase performance and reach goals. 
• Manage the set-up and maintenance of a customer database, including user identity resolution and use of data to optimize paid media campaigns. 
• Review email marketing and CRM activities, updating strategy to align with ongoing work. 
• Develop and provide ongoing management of web and mobile push notifications strategy and execution. 
• Lead and coach a direct report, providing feedback for development as appropriate. 

The salary range for this role is $75,100 - $88,200 plus bonus, extended healthcare benefits, matching RRSP program, generous paid time off, and more. 

About you  

• 5+ years’ experience in a website and digital platform development role 
• 3+ years of team management experience  
• Post-secondary education in digital marketing, digital analytics, business and/or equivalent experience 
• Digital project management experience with agile and/or waterfall methodologies 
• Expertise in web/digital property management that includes CMS systems, digital analytics, conversion rate optimization, SEO and UI/UX design 
• Positive, innovative and entrepreneurial outlook, driven by results; strong strategic orientation and committed to excellence 
• Strong understanding of digital analytics, tracking and reporting tools (e.g., Google Analytics, Tag Manager, etc.) 
• Knowledgeable in SEM, demand side platforms and email marketing software 
• Deep knowledge of content management systems 
• Strong understanding of SEO best practices, expertise in Google Search Console and SEO software (e.g., SEMRush, Moz, Ahrefs or similar) 
• Familiar with consumer privacy regulations requirements and implications for marketing 
• Experience with managing digital content including text, images, videos and graphics 
• Excellent communication skills including written, verbal and presentation skills 
• Detail oriented, able to multitask and meet deadlines 
• Proven track record in team building and leadership skills 
• Knowledge of PHP, Python and SQL preferred 

About Smart, Savvy + Associates   

Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.