Marketing Generalist

Are you a strong copywriter with experience in social media and email marketing, website management and more? 

🏢 A heavy equipment dealership 
💰️ $55,000 - $65,000, plus extended health care, dental and vision care, and more.  
📍 Full-time, in-office in the Fraser Valley, BC 

As the Marketing Generalist, you will...  

• Work closely with the marketing team to develop engaging content and innovative campaign ideas for social media platforms (LinkedIn, Facebook, Instagram, YouTube). 
• Manage and administer the social media content calendar by creating and scheduling posts while analyzing audience behavior to identify best practices and adjust accordingly.  
• Manage and update website content (WordPress), optimizing functionality, design, and performance while ensuring security and SEO best practices. 
• Prepare, coordinate, and distribute marketing materials to additional branches. 
• Provide interdepartmental support in creating marketing documents, forms and e-mail campaigns. 
• Assist with event management and promotion, including pre- and post-event communications, event set-up, execution and participation. 
• Manage CRM database, ensuring accuracy, tracking and managing leads, customers and campaign lists. 
• Create analytical marketing reports (web, email, CRM, social). 

You have...  

• 3+ years’ experience in marketing (B2B marketing preferred). 
• A certification, diploma or degree in marketing or a related field. 
• Experience with digital content, social media, and email marketing platforms with a solid understanding of best practices and tactics for growth.  
• Sound knowledge of and experience with Adobe Creative Suite, digital marketing tools like MailChimp, WordPress, and other similar programs. 
• Excellent creative writing skills with a focus on crafting SEO-optimized content. 
• Proficient in managing social media platforms, including Facebook, Instagram and LinkedIn. 
• Comprehensive design, graphic and print layout knowledge. 
• Strong written and verbal communication skills.  
• A self-motivated, tenacious personality, capable of working independently to achieve goals. 
• Excellent organizational skills with the ability to multitask and handle multiple projects at any time. 
• A willingness to dig in and continuously learn new things. 

About Smart, Savvy + Associates 

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.