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Channel Marketing Manager

You are an innovative marketer who constantly searches for new tools and technology to support your wildest ideas – and then executes on your plans. You build new relationships with confidence and collaboration, and use your curiosity and listening skills to ensure all plans are aligned with the big picture. You’re experienced in creating and increasing brand awareness, using your customer-centric thinking to match up products and value propositions for persuasive messaging.

Smart, Savvy + Associates is excited to partner with our client, a digital commerce industry leader, in their search for a Channel Marketing Manager to work from their Vancouver office (with possibility for remote North American location for the right candidate). This new role will support a substantial growth phase for the company, and collaborate on marketing programs with external partners. If you’re a relationship-driven marketing leader with strong experience in B2B software, this might be your next opportunity!

About the Role

  • Develop and implement new initiatives for partner marketing to increase revenue; maintain a corresponding calendar of programs and events
  • Collaborate with sales and marketing teams to ensure alignment of initiatives with partner goals and overarching marketing programs and develop regional events
  • Plan and execute marketing strategies and campaigns for both short- and long-term initiatives to develop and grow brand awareness among partner networks
  • Research and write content and materials to accurately share the company’s value proposition; publish and share content through a diverse range of communication channels
  • Innovate on new customer-centric brand awareness tactics with the goal to increase pipeline and sales

About You

  • 5+ years’ experience managing partner marketing projects in a B2B software environment
  • Strong aptitude for technology with ability to self-teach new tools and programs; skilled in marketing automation such as Marketo, Salesforce, and landing pages
  • Masterful communicator with ability to write with persuasion and creativity to develop key messages and value propositions
  • Confident public speaker with dynamic presentation skills and ability to develop and grow relationships with internal and external stakeholders
  • Entrepreneurial thinker who quickly adapts to growth and change, and maintains focus on the customer experience
  • Collaborates across tiers and divisions, experienced in working with sales teams, maintains openness and approachability with a focus on team
  • Available for travel up to 30%

About Smart, Savvy + Associates

Smart, Savvy + Associates are experts in helping marketing and communications leaders find people and develop teams that thrive and deliver inspiring results. As a people performance company, we specialize in finding marketing and communications talent in the Pacific North West. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, workplace culture, and business objectives surrounding each hire.

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