Product Marketer
Calgary, AB, Canada
Full Time
Marketing
Experienced
Are you a collaborative, data-driven product marketer who successfully launches SaaS products and creates high-impact messaging and resources that attract audiences and drives sales?
🏢 A high-growth SaaS start-up
📍 In-person (Work 5 days/week from the Calgary, AB office)
In this job, you will...
You have...
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.
🏢 A high-growth SaaS start-up
📍 In-person (Work 5 days/week from the Calgary, AB office)
In this job, you will...
- Develop and execute strategies that effectively position and promote the company’s products, ensuring strong alignment with customer needs and organizational goals.
- Create compelling product messaging frameworks.
- Conduct market research to understand the competitive landscape, customer preferences, and market trends, leveraging these insights to shape product positioning, messaging, and go-to-market strategies.
- Drive product launches, working in collaboration with sales, product, marketing and customer service stakeholders.
- Monitor product usage metrics and customer feedback, identifying actionable insights and developing new strategies for expansion and product launches.
- Act as a bridge between product development and sales to ensure products reach and resonate with target audiences.
- Engage with customers and internal stakeholders to gather deep customer insights.
- Create customer-focused content (e.g. blog posts, social media posts, and landing pages) and sales enablement materials.
- Understand business objectives and think strategically about how product marketing can drive growth, from top-of-funnel awareness to long-term retention.
You have...
- 3+ years’ experience in a product marketing role, preferably within a high-growth startup or tech-driven environment.
- A proven ability to build strategies and generate innovative ideas based on customer and market insights.
- An ability to balance multiple projects simultaneously in a fast-paced environment.
- Effective cross-functional collaboration skills and are capable of building and fostering strong relationships.
- Exceptional written and verbal communication skills.
- An entrepreneurial mindset.
- Experience with project management and collaboration tools.
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.
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