View Our Website View All Jobs

Manager, SEM

You are a SEM specialist with an eCommerce background, and well-familiar with Google shopping and Product Lifting Ads. You’re a critical, analytical thinker who accesses and interprets data to inform strategy and support others’ understanding of your work. You enjoy a highly collaborative work environment and sharing your specific expertise to contribute to an interactive team approach.

Smart, Savvy + Associates has partnered with our client, a national in-store and online retailer, in their search for a Manager, SEM. This specialized role reports to the Senior Digital Marketing Manager and is responsible for leading the company’s paid search program. If you’re data-driven, with an aptitude for effective project management, and you are seeking an opportunity to use your SEM skills to drive growth at a national level, this role might be the challenge you’ve be waiting for.

About the role:

  • Lead SEM program, including development of vision, strategic direction, and annual SEM strategy, including budget and category prioritization
  • Responsible for optimization of all SEM campaigns, to attain year-over-year improvement of KPIs for every category while constantly optimizing the ratio of prospecting vs. remarketing to meet objectives
  • Collaborate with team member in trade marketing and category marketing to develop category-specific SEM campaigns and present vendor funding opportunities
  • Manage relationship with external stakeholders including SEM agency, Google and Bing while working with digital marketing and eCommerce team members to create and refine audiences

About you:

  • Post-secondary education in marketing or commerce
  • 4+ years’ working in SEM, including experience managing a seven-figure SEM account
  • 2+ years’ experience working with dashboards and reports to assess success of optimizations
  • Strong skills in project management and Microsoft Office Suite (Excel & PowerPoint)
  • Expert-level user of Google AdWords and Google DoubleClick
  • Demonstrated experience using Adobe Analytics (SiteCatalyst/Omniture), Adobe Audience Manager and other Adobe Marketing Cloud products

How you’ll #StandApart:

  • Post-graduate education e.g. MBA
  • Certification in digital media e.g. Google AdWords, Google DoubleClick, Adobe Marketing Cloud
  • Familiar with/interest in personal electronics and tech products
  • Knowledge of the retail industry

About Smart, Savvy + Associates

Smart, Savvy + Associates are the experts in recruiting high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to fully understand the job requirements, cultural context and business objectives surrounding each hire.

Read More

Apply for this position

Required*
Apply with
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file