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Senior Marketing Manager

You are a marketing leader who above all, can plan and execute marketing programs to align with, and support, business objectives. You’re experienced in tech/SaaS, and most likely, in a B2B environment, with great familiarity with lead generation, customer engagement, and growing market share. You enjoy collaborating with others, and provides strong mentorship to junior marketing team members. You’re looking to take ownership of marketing strategy and programs, and want to work with an organization that values social responsibility.

Smart, Savvy + Associates has partnered with our client, a SaaS company in the water management industry, in their search for a Senior Marketing Manager. Reporting to the Vice President of Sales and Marketing, this role provides marketing leadership for the organization as a member of the management team. If you’re an experienced tech/SaaS marketer with leadership experience, and you’re interested in growing your career with a mission-based organization, consider applying today!

About the role:

The Senior Marketing Manager leads the marketing team, with ownership of demand gen campaigns and integrated marketing programs. Deliverable include marketing initiatives based on customer acquisition and engagement, and pipeline acceleration. Main areas of responsibility include:

  • Lead development and implementation of marketing plans to support regional sales objectives, created in collaboration with sales leaders
  • Develop, analyze and create reports to highlight ROI of marketing initiatives
  • Manage content development and execution through social media, web, media relations, newsletter and business documents
  • Manage corporate website, ensuring alignment of content and branding with marketing strategy and programs
  • Collaborate with internal teams on event and trade show planning and execution
  • Develop marketing team through recruitment, training, and mentoring of team members

About you:

  • Post-secondary education in marketing or related area
  • 5+ years’ marketing experience, preferably in SaaS/technology/B2B
  • Experienced in developing innovative marketing strategies, with demonstrated experience in creating integrated marketing campaigns and initiatives
  • Leadership experience for people and projects, with strong ability to work with internal teams to ensure positive client experience and drive sales growth through successful marketing programs
  • Manages multiples project and priorities while tracking timelines, budgets, and deliverables
  • Excellent communication skills for working effectively with others, and for writing high quality copy, reports, and cross-functional plans
  • Experienced in Marketo, Hubspot, Salesforce or other marketing automation tools; skilled in marketing math: forecasting, CAC, LTV

About Smart, Savvy + Associates Recruitment Professionals

Smart, Savvy + Associates are experts in helping marketing and communications leaders find people and develop teams that thrive and deliver inspiring results. As a people performance company, we specialize in finding marketing and communications talent in the Pacific North West. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, workplace culture, and business objectives surrounding each hire.

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